Globally, 83.9% of people recognize of the Portuguese celebrity and in markets such as Italy, Spain, Germany, Turkey and Argentina, this number is above 95%. Ronaldo is also seen as the top trendsetter of every one the players with 82.5% of people proverb he reflect today’s trends in society.
Four-time Ballon d’Or winner, Lionel Messi ranked in 2nd and as the world’s top paid player, with earnings of around $27.5 million per year, the Argentine’s endorsement and likeability scores carry on to rank him highly.
Paul Smith, Founder and CEO of Repucom said: “With just in excess of two weeks to go previous to the 2014 FIFA World Cup kicks off, the world’s look is firmly on the rival teams and players. The World Cup is the majority watched sporting occasion in the world and as such, big brand, official associates or otherwise, will and are by its global petition to drive sales.
“Endorsements of celebrity and in these case footballers have an very powerful way of responsibility now that creating an moving connection with a make. The star can lift awareness and make a buzz for brands and crop at a time when contravention from side to side the marketing mess that environs such huge proceedings is critical for commercial success.
“Ronaldo is an endorser’s vision. His value is as significant to the teams he theater for as they are for the companies that support him. Global awareness of Ronaldo is what drives his profitable authority and with over 82 million facebook likes and 26 million Twitter followers, he is too one of the most liked in the business.”
A surprise entry at figure three is the Spanish protector Gerard Piqué. As a player, he has by now won all in the game including three UEFA Champions League trophy, two of which in successive years with 2 dissimilar clubs as well as the FIFA World Cup in 2010. His association with global music star Shakira has meant that the protector enjoys a heightened level of global community awareness. Over 58% of people know of Piqué internationally and of them, over three accommodations say they similar to him. In his inhabitant Spain, this figure is over 97% of the people.
Fernando Torres is another shock addition. The Spaniard’s global disrepute particularly in markets like China have contribute to making him the third the majority documented player internationally. Other entries in the peak 10 include Brazil’s Neymar Jr, England’s Wayne Rooney and Sweden’s Zlatan Ibrahimovic.
Find out extra about Repucom’s Celebrity DBI and watch Paul Smith, Repucom’s CEO explanation the grade on Sports News.
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